Drop in a URL and Audience Lens reads its likely readership straight off the content — age, income, life stage, interests, in-market signals, firmographics and personas — every value a code from a fixed, IAB-aligned vocabulary. Built on pages, not people: no cookies or identifiers anywhere in the pipeline.
Every attribute in this readout already exists for 102 million domains — buy the dataset outright, or query pages live through the API.