Cookieless Audiences infers who reads a site from its content, not from tracking people. Get a pre-computed audience database (from 1M to 100M+ domains) — demographics, interests, purchase intent, firmographics and personas per domain, available for instant download — or query the real-time API for page-level audience segmentation on any URL.
Over 300 organisations worldwide rely on our AI-powered domain intelligence services — including
No countdown clocks, no deprecation drama — just the current state of the browser market, stated plainly.
Safari, Firefox and iOS in-app browsers block third-party cookies by default today. Cookie-based audience segments simply cannot see that traffic — roughly 40% or more of the open web.
We won't tell you cookies are dying — Chrome retains them, and cookie-based targeting continues to work there. But a strategy that only reaches Chrome users leaves a structural blind spot across every other browser.
GDPR, CCPA and a growing list of privacy laws make person-level tracking progressively harder to operate and justify. Content-derived audience data carries none of that consent burden, because no personal data enters the pipeline.
All fields are drawn from versioned vocabularies (v1.0) aligned with the IAB Audience Taxonomy 1.1 — so values are stable, joinable and safe to build on.
8 age brackets, 5-point gender skew, 6 income bands, 7 education levels, 14 life stages, plus household composition, employment, home ownership and urbanicity.
29 interest groups with 285 sub-interests, coded as stable INT.* identifiers — from INT.travel to niche sub-interests inside each group.
34 intent groups with 283 segments, coded as PI.* identifiers such as PI.travel.hotels_and_resorts — what the audience is in market for.
Industry, company-size and seniority attributes using LinkedIn-standard bands, for domains with professional and B2B audiences.
Deterministic personas composed from the underlying attributes — the same inputs always produce the same persona, so segments are reproducible and auditable.
Every attribute ships with a low / medium / high confidence band, so you can trade reach against precision explicitly instead of guessing.
The database covers domains at rest for planning, curation and enrichment. The API adds per-URL granularity in real time. Many teams use both.
Full audience attributes for every domain in your tier, delivered as files you host yourself. The Top 1M tier is a self-serve card checkout with immediate download.
Send any URL and get back the audience profile of that specific page — for planning, analysis and enrichment workflows that need finer granularity than the domain level.
The dataset describes inventory and audiences at rest; the API adds per-URL depth. It is not a bid-time classifier — and doesn't pretend to be.
Find where your target audience actually reads before a dollar is committed.
Package domain lists into audience-defined PMP and Deal-ID products.
Give publisher inventory standardized, taxonomy-aligned audience labels.
Enrich referrer and clickstream domains with audience attributes.
Use firmographics to focus spend on domains your accounts actually visit.
Prove who your audience is with data buyers can verify against a taxonomy.
Judge fit between a brand and a domain's audience, not just its topic.
Size audiences and map verticals across 102M domains of the open web.
A real response from our audience segmentation API. Coded values on the left, rendered labels on the right. Codes come from fixed v1.0 vocabularies, so they never shift under your joins.
{
"url": "https://github.com",
"vocab_version": "1.0",
"demographics": {
"age_bracket": ["18_24", "25_34"],
"gender_skew": "male_lean",
"income_level": "middle",
"education_level": "undergraduate",
"life_stage": ["young_professional"],
"employment_status": "employed_full_time",
"urbanicity": "urban",
"confidence": "high"
},
"b2b": {
"company_size_employees": "201_1000",
"seniority": ["manager", "senior_ic"],
"job_function": ["engineering_software", "it_ops"],
"confidence": "high"
},
"interests": {
"tier1": ["INT.tech_computing", "INT.business_finance"],
"tier2": ["INT.tech_computing.computing",
"INT.tech_computing.artificial_intelligence"],
"confidence": "high"
},
"purchase_intent": {
"codes": ["PI.software"], "confidence": "medium"
},
"iab_categories": ["Technology & Computing > Software Development",
"Business > Business Services"],
"status": 200
}
Choose from 1M to 100M+ domains. Card checkout with immediate download for the Top 1M tier, quarterly refreshes available. Need 5M or more, custom enrichment, feeds or OEM licensing? Talk to us and we'll scope it.